Structuralism: blog tasks

 Structuralism: blog tasks


Create a new blog task called 'Structuralism and post-structuralism' on your Media 1 Exam blog (exam teacher). Complete the following tasks:

Part 1: Media Fact sheet reading

Use our brilliant Media Factsheet archive to find Fact sheet #90 Applying Structuralism and Post-Structuralism. Read the Fact sheet and answer the following questions:

1) What is the definition of structuralism provided by the Fact sheet? 

Structuralism is a theoretical perspective that emphasises the existence of universal structures underlying the surface differences and assumed randomness of various cultures, stories and media texts.

2) What are binary oppositions and why are they important?

Levi Strauss argued that thought and language takes form of Binary Oppositions, which it easy to spot patterns and categorise and represent objects. 

3) How do genre and auteur theory link to structuralism? 

Genre and auteur theory are also examples of a structuralist way of analysing texts. Structuralist approaches to genre emphasise patterns that can be identified across a range of texts and usually focus on identifying key conventions within a genre.

4) Look at page 4 of the fact sheet. What is post-structuralism?

Post-structuralism challenges a good deal of the arguments that were posited within structuralism, particularly the notion that a media text has a single and identifiable meaning.

5) What is your own opinion on this theory? Do you agree that we use established structures to understand the media (such as narrative and genre) or is the power now with audiences in a digital, post-structuralist media landscape? 

I believe the audience are in control of establishing genre in a digital and post-structuralist society since everyone is open to different views and opinions. 

Part 2: The Mitchells vs The Machines analysis

Watch the trailer for The Mitchells vs The Machines: 

 

Write an analysis of the trailer from both a structuralist and post-structuralist perspective. 

The following may help you:

Structuralist: what established narratives, genres or conventions can be found in the trailer? 

Post-structuralist: how does the trailer reject traditional structures and instead offer something new (e.g. incorporating elements of YouTube meme culture, audiences as producers of meaning or subverting expectations of narrative or character).

In the trailer 'The Mitchell vs The Machines' the audience are quickly able to realise that The Mitchells are not an ordinary family. However they have conventions of such as there being both a mum an dad with two children one being a boy and the other being a girl and also them having a pet dog. What makes them unique and out of the ordinary is their personality and them being so disorganised, which subverts expectations of the audience. 

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