MIGRAIN Introduction to Media index - Media Exam blog
Reception theory blog task
Reception theory: blog tasks Create a new blog post called ‘ Reception theory ’. Work through the following tasks: Part 1) Applying Reception theory to adverts Look back at the adverts you have been analysing in last week's lessons on Reading an Image and media codes (RBK 50 Cent and one of your choice). 1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? Preferred - You shouldn't care what others think of you and inspire and to take advantage of every day you have. Negotiated - Some people might believe that 50 cent may not be the right person to display this brand but still like the message he is trying to say. Oppositional -People might not want to buy RBK due to 50 cent's lifestyle as a rapper and due to the fingerprints on the advert people might assume that it is associated with criminal activity. 2) What are the preferred, negotiated and oppositional readings for the advert of your own choice that you analysed for last week...
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